Oct 23, 2007

award winning design

A passage about design I found interesting (taken from a business week article titled The Best Product Design Of 2007) was...

"The evolution of design from a narrow focus on aesthetics into a richer discipline that embraces branding, services, sustainability, medicine--even the comfort and safety of pilots and passengers--is on clear display in the 2007 International Design Excellence Awards."

link

This article was about products that won awards in 2007 for their design. It breifly mentioned the top winners and the types of goods that were able to take the most awards. These mainly were enviromentally friendly objects and reinvented things.

When reading this article, it made me think "The Design of Everyday Things" by Donald Norman. He mentions how a lot of products that win awards for their design are not user friendly.

I wonder how these products were judged for this contest? From reading the article you can tell that asthetics were a part of it, and the potential capabilities of the product, but they don't mention ease of use really.

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