Nov 15, 2007

packaging part 2

1. We discussed how packaging can be used to draw consumers' attention to a product. What other purposes does packaging serve? Give examples.

Packaging serves a lot of purposes. For food, the packaging is used to keep it fresh, and adequately sealed. Some packaging for things like water bottles are made to purposely re-sealable.

For things that are fragile, packaging is used to protet the item. Some packaging may add extra layers or padding to keep something in-cased. Other things may have foam incasing the entire object to fit the exact shape to keep it safe.

Packaging on many things is used so that they can't be opened in stores and used prematurely. It makes it so the consumers know they are getting a good item, one that is perfectly new.

The packaging is also used for information about the item. Pretty much anything you buy has some type of writing on it. This can be anything from directions, to ingredients, information about the item, product specification, branding, taglines, etc. The packaging also tends to have a picture of the item that's in the package if it can't be visibly seen and the brand logo.


2.What do these articles suggest about packaging design? Give examples of how modifications to current practices could have environmental benefits.

These articles suggest that we use way too much packaging on most of our goods, especially packaging that pollutes the enviroment. If we want to save the enviroment, we need to change our current packaging and still be concerned about what happens to the packaging once we dispose of it.

Currently, if we reduced the amount of plastic used in packaging, we could greatly reduce the amount of plastic that ends up polluting our environment. We also should be using more biodegradable materials for packaging. As soon as we get a product, we dispose of the packaging, and it just fills up our landfills. Packaging needs to be minimized and biodegradable. This will greatly benefit our world.

We also need to reduce the use of plastic bags. This is one of the main things I think that could easily be reduced. If i don't need a bag, I never get one. Anytime I go to the bookstore or get one item somewhere I try not to get a bag. When I'm working in the bookstore, I always ask people if they'd like a bag if they have one or a few small items. If you ask people, they tend to say they don't need one. I know other employees who just put everything, no matter how small in a bag, and people will most likely not a refuse a bag unless asked. By asking about and refusing bags, I think I'm helping to reduce some of the waste of plastic bags in our world.

No comments: