1. This article was all about poor design in websites. Things should be made user friendly logical, but this website demonstrated many examples of poorly designed sites. It had everything from hard to use/find links, websites that you can't tell what they're for, annoying things that commonly happen like music that you can't turn off, no-readable websites, etc. A good product means it is user friendly, and these websites all were not.
2. I think the most important point is making sure your website is navigatable. If someone is at your website, they want to be able to move through it all and find what they set out to do. If a website can't even do that, then consumers will be easily discouraged.
3. A website must be....
- navigatable
- have it's purpose easily visible
- not have any hidden links- all things should be accessed from the home page
- readable
- concise
- easy to figure out
- have a good search feature
- no annoying animations
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